• Intro
  • Folio
  • CV
  • Contact
Joel Sammut
  • Intro
  • Folio
  • CV
  • Contact

The A–Z of Instagram

An Instagram and Now We Collide collaboration.

Created a series of 26 typographic posters for Instagram Australia’s – get into what you ❤ campaign.

“Instagram has releases’ its inaugural A-Z of Instagram report, identifying the wacky and wonderful trends across its site in Australia.

The report pinpointed 26 emerging trends, creator accounts and communities based on three criteria: whether it has had a significant growth in engagement by Australia’s Instagram community over a 90-day period in 2019, whether it is unique and whether creators adhered to Instagram’s values including well-being and being ‘people-first’.”

“From avocado art to zodiac memes, there’s no denying that there’s something for everyone on Instagram,” Noelle Kim, Head of Marketing, Instagram APAC said in a statement. “This list highlights how Australians are using the platform to share their passions and connect with like-minded people all over the country.”

Press
https://www.businessinsider.com.au/instagram-australia-trends-2019-10

https://www.bandt.com.au/instagram-highlights-australias-weird-wonderful-interests-new-z-report/

https://au.finance.yahoo.com/news/instagram-released-list-quirkiest-trends-065513701.html

Microsite
http://atozinstagram.com.au/

Cream Poster

Poster for Cream Cafe, Shoreditch. John Gould Illustration, A3 350 GSM Digital Print.

http://www.cream-shoreditch.com/

ポスター

 

Ben Simmons – Personal Branding – Coming Soon

Ben Simmons – Elite Athlete, NBA All Star, 3 × NBA All-Star (2019–2021)

Plus Six One x Ben Simmons Branding.

Vodafone Motion

Vodafone aimed to push the limits of it’s social messaging. How quickly text can display before it becomes unreadable.

Our motion theosis; uncomfortably fast paced – all while being somehow legible.

速い

THE DISTILLERY / J&B WHISKY

Identity and Branding

J&B built branded creative warehouse spaces across international markets – a place where artist, designers & musicians could rent a studio space long term or short term.

ブランド設定

MINI UK / Site Design

MINI Digital Design for their UK site.

デジタル設計

KAYAK / Social Animations

Created a series of social animations for the travel platform KAYAK, promoting the range of services they provide. These we're produced along with matching localised ad sets in 8 different languages. 

TransferWise / Debit Card Shoot


Photography and Art Direction.


TransferWise’s New Borderless Card launch. Captured a series of card hero imagery for the Borderless Product.

アートディレクション

写真術

Fjord Coffee Roasters

Art Direction & Branding

Created the identity & full brand style guide, including extensive packaging & online store. It was vital for this niche roasting company to quickly establish legitimacy within Berlin’s burgeoning specialty coffee scene. Honing in on the qualities of one of its bestsellers, the Ethiopian Chelchele, we created a brand that was delicate, clean and elegant.

これらのクライアントは吸う

TransferWise / US Advertising /NYC

Art Direction & Print Design

Seeking to leverage its highly saturated expat community, we targeted New York as our test market. Using simple, clear text-based messages in natural tones, we created a silence branding to dialogue directly with the user. Tapping into local anecdotes unique to being a ‘new’ New Yorker living away from home, we triggered a ‘I miss home’ response, directing them to remit funds to loved ones back home via the simplicity of TransferWise.

“We wanted to show New Yorkers we understand them,” explains Colby Brin, TransferWise senior copywriter. “We had a message that resonated with people who weren’t native New Yorkers but had made themselves New Yorkers because they moved from a different state or different country.”

Press
https://digiday.com/marketing/fintech-startups-love-advertising-new-york-city-subway/

Drop Caps / Typography

Ongoing personal drop cap project.  

ポスター

タイプ

US Brazilian Shoot / NYC

Testimonial Story Content for TransferWise Paid Social Channels.

NYC – Madison Square Park November 2017  

Lucid Lucy / Jewellery Designer

Branding for London Jewellery Designer Lucid Lucy.

ブランディング、ジュエリー、デザイナー

Sophie's Story

Photography and Art Direction

Capturing customer stories and sharing TranferWise's international philosophy through the people that live their lives aboard.  

Sophie British living in Sydney

“In London I never had time for myself. Now that I've moved halfway across the world I genuinely feel like I can do anything. It's given me my confidence and independence back. I swim in the sea every morning, it reminds me of how lucky I am to be living in Australia. You really can gain so much from living abroad; challenging yourself and trying something new." Sophie, Sydney

Guinness Amplify / Digital Design

Responsive digital design for Guinness' new live music hub; 'Guinness Amplify'. Championing up-and-coming musicians across Ireland with over 500 live gigs and industry opportunities.

https://www.guinnessamplify.com/

応答デジタルデザイン。

Mattel – Facebook Instant Experience

Facebook Instant Experience for Mattel’s 2020 Christmas Campaign in Australia and New Zealand markets – showcasing the latest products for “Perfect Christmas Gifts”. Displaying products without over stating gender specific categories – linking out to online retailers within a 5-8 second timeframe. Responsible for Creative Direction, Design, Animation, TVC edits & Build.

MoneyBox – London Tube Ads

The A–Z of Instagram

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Cream Poster

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Ben Simmons – Personal Branding – Coming Soon

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Vodafone Motion

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THE DISTILLERY / J&B WHISKY

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MINI UK / Site Design

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KAYAK / Social Animations

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TransferWise / Debit Card Shoot

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Fjord Coffee Roasters

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TransferWise / US Advertising /NYC

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Drop Caps / Typography

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US Brazilian Shoot / NYC

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Lucid Lucy / Jewellery Designer

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Sophie's Story

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Guinness Amplify / Digital Design

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Mattel – Facebook Instant Experience

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